“Some journeys change mankind forever” said in the new ad of Louis vuitton.
In the new Louis vuitton core values campaign ,the ads features astronauts Buzz Aldrin who is the first woman astronaut into space, Jim Lovell the director of Apollo 13 and Sally Ride the first astronaut who left his footprint in the moon. The three astronauts posed with a battered pickup truck and a Louis Vuitton travel bag while gazing up into the sky in the California desert.
The campaign marks the 40th anniversary of the Apollo 11 mission to the moon and is intended to be homage to these great travelers,” said Antoine Arnault, Vuitton’s head of communications and Chairman Bernard Arnault, the richest man in French.
I was moved by this ad, without stars face that we are familiarwith. But the three astronauts give us different feeling that the stars can not transfer to us, plain but with rich meaning connotation. May be you are not the crazy fans to Louis vuitton, but the picture will let you know the core value of Louis vuitton .what the ad want to tell us the Louis vuitton this French brand likes the Apollo program that can effect s human history.
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